Typography

Typography : is the art and technique of arranging type, type design, and modifying type glyphs

Choosing a type a font when creating a publication involves a number of things to take into consideration.
Size?
What type of publication is it?
Brochure, Flyer, Business Card?
Formal vs. Informal
Target Market? Men, Women, Children...?
Color?

• There are differences in  fonts, which relate to the characteristics of your audience. Legibility and readibility also come into effect when choosing a font.
• According to an article from Click Business Cards you should choose a font for a business card which relflects your stability and security as well as think about which market you are trying to appeal to. Small fonts are preferred on business cards which are bold since business cards communicate important contact information. Brochure fonts should always be legible. If there is too much going on with the font, the reader will lost interest in reading the information. Also, you should consider the space and images on the page which relate to the font.
•  For more information on how to chose a good font go to 15 tips to choose good text type.
• To find free fonts that you can easily download click http://www.dafont.com/

This site is really easy to use. It has hundreds of fonts which are all catergorized so they can be easily found. It also lets you test drive the fonts before actually downloading them.

• How to install a font on microsoft: Install Font

Segmenting Publics

The Minority Advisement Program (MAP), located in the Multicultural Student Center is a great example of segmenting publics. Much like that of a "target market" in marketing. However there is a difference.

Excellence in Public Relations and Communications Management by James E. Grunig explains that the distinctions between publics and markets is important for understanding the nature of publics. Organizations can choose their markets, but publics arise on their own and choose the organization for attention.

Grunig's Book

The MAP program is directed at minorities on campus. MAP embraces racial and cultural diversity. Though it is not limited to your ethnicity or race. MAP focuses on providing students with a strong foundation to become well rounded and accepting of diversity, not only on Georgia Southern’s campus, but in life.

• When creating a brochure for this program it would best to insert pictures of diverse students to immediately capture the attention of many different people. The design of the brochure should also reach out to cultures, possibly the use of bold colors or even flags from different countries could be incorporated.

For more information about this topic please visit this website with articles from magazine Public Relations Quarterly Segmenting Publics

CRAP: Contrast, Repetition, Alignment, Proximity

REPETITION REPITITION REPETITION REPETITION

When it comes to designing any publication whether it be a flyer, brochure, or leaflet, it is important to incorporate Robin Williams 4  design principles: Contrast, Repetition, Alignment, and Proximity. Each of these contribute to an effective publication which intrigues the reader. Though all elements are important, the element of repetition is overlooked for its ability to really capture the attention of your target market.

Repetition: Repeated design throughout interface which creates consistency and unity

Repeating styles throughout the page gives a more cohesive feel to your work, while making it stand out more to the reader. Even the heading of this blog was more likely to get your attention with its repetition. JFK's inaugural speech caught the attention of an entire nation showing how extremely effective his speech was. He used repetition with his sentences, for example beginning four consecutive paragraphs with "Let us". This arrangement of sentences parallels good design principles because re-using symbols or certain lettering on a page is more likely to appear as a better visual compared to a publication with noticible differences. So next time you begin to design something, rememeber the repetition element of CRAP.

An analysis of allCRAP elements by Michael Rundle "CRAP"

My "About Me" Page

Welcome to Diandre Usssery's Bio!

Thanks http://ow.ly/nLHM for the Bio Tips

I am a senior Public Relations student at Georgia Southern University. Being active and creative are a few of the things that keep my mind energized. I love traveling! Because my parents also love to travel I have been at least one new place every year of my life since I was one years old. However, as a college student this has become more difficult. Music is another passion of mine. Singing, dancing, and even acting. Especially broadway musicals. My favorite was Wicked starring Idina Menzel. SPORTS!!! Though I do not like running, I love to play soccer. Ironic isn't it. I have played soccer since I was 4 and even continued with intramurals in college.

This blog will consist of some of my opinions with what is going on in the world today! (I watch a lot of CNN- but am interested in what other reporters have to say.) Feel free to comment and let me know what you think. Also, I will discuss many useful tips for PR people which could really help you with improving design for fliers, leaflets, or any other creation. You can find me on facebook and I am new to twitter so be patient with me. You can follow me @dussery2.

After reading a bizarre story on the internet the other day, I read that a 17 year old girl was arrested for using profanity on the phone when she called 911 to let them know her father was having a seizure. The call was recorded and the girl began to swear even before the operator talked. The operator was a police officer veteran of 20 yrs. The girl began to say, please send a **** ambulance and the officer said you need to stop swearing at an official. And she continued to swear because she was panicking. Then the officer proceeded to swear back at her calling her names and then hung up on her, without ever asking why she needed an ambulance. The girl then went down to the station and he arrested her calling her the girl with the foul mouth. However, there is no such violation. Her father ended up receiving help and was ok. The officer was only suspended without pay for 2 weeks and had to take training classes. After the news spoke with the sheriff, he said he would not fire him for something "minor" like this. I found this to be a negative image of this local police. They could have had a better statement to why they did not fire him.

I recently read that a UGA professor killed 3 students. However, the information was micommunicated because a few days later the "real" story was revealed. The professor gunned down his ex-wife and two men outside a theater near campus Saturday and fled in his Jeep after dropping off his children with a neighbor, police said. With all of the murders that have happened in the past at colleges and schools, this is going to be a huge crisis for UGA. The prodromes should have enabled them to be prepared for something like this. Though you could not have expected this from the professor who was described as quiet, introverted and a well-respected marketing professor at the university in Athens, crime on university grounds is not uncommon. I am looking forward to seeing what UGA does to deal with this incident. As far as I know they have no released any statements concerning this. Hopefully, they will put their crisis communication plan into effect ASAP.

Did anyone hear about those 4 pro football players who were out on their boat fishing newar Florida and disappeared? Well offcials searched for them for over a week and found one of them clinging to the rocks. He said they had a boat wreck and was unaware of what happened to the other players. After more time passed the coast guard called off the search. So three players are pronounced dead. I am not sure which teams they are from. I just heard about this so I am sure this is a terrible tradegy to be gone unheard of. Im sure the families of the players did not want media attention. They did a good job of containing this crisis.